Less work
around the work.
I find the friction between people, processes & technology, then build systems that make the work easier to do, manage & improve.
Not another tool for the sake of it. Something useful, accountable & built to last.
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SELECTED WORK / 01—05
Different problems.
The same standard.
The best systems make complexity manageable. Each case shows a different business model, user need or operational challenge, with an emphasis on what I personally owned.
LP Switchboard
From a single communication problem to a role-aware operations platform connecting work across the company.
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Ask A Local
Built, authored & measured. A knowledge system designed around the questions employees actually ask.
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Aaron's On It
A simple customer experience connected to the owner's operational world.
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Closet Sauce
One product spanning a customer-facing storefront & its administrative control plane.
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MundiHQ
Different organizations, roles & workflows, plus a Demo Center built to explain the product.
Explore case ↗BUILD FOR WHAT CHANGES
Scale to need.
Not simply size.
More users are one kind of growth. Changing responsibilities, workflows, permissions, locations & administrative demands are others.
I design for the business that exists, without trapping it there.
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